THE SCENT JOURNAL
Publication + Website
Design of a publication and its website exploring olfactory culture. Through its contemporary design and carefully categorised types of articles it will engage with readers/users. It will not engage with the commercial aspect of the perfume industry. The printed journal will not use any images, leaving a clean concept that communicates through a new form of playful and sophisticated typography that builds an interactive ground for the readers based on the words, syntax and concept. In contrary an interactive website will aim at connecting perfume enthusiasts and serve less curated content that includes projects, interviews, events and news from the olfactory industry. Both elements are closely related, however their approaches and styles differ from one and another considering technology, content and users.